DANA EDWARDS
Art Director ~ Photographer ~ Human
At Santander Bank's in-house agency, I elevated the work despite the lack of any production budget. The one thing we had was an account with Getty Images. Below are assets that were created with stock assets, shot on my Sony A73, and created in the Adobe suite.
Santander was used to grabbing a patriotic stock asset for their Independence Day posts.
I convinced them we could shoot the sparklers ourselves and bring their tagline to life.
This was shot in my backyard with me and 300,000 mosquitos.
SOCIAL ~ 4th of July post
It's a program for people reentering the workforce after an extended leave. This animation was done in Adobe Illustrator and After Effects. The program was canceled just as the animation was being completed.
SOCIAL ~ Santander Bank Returnship
SOCIAL ~ Help for businesses reopening after COVID shutdown
The neon sign was created in Illustrator and Photoshop and After Effects.
The wall was stock.
SOCIAL ~ How to connect with loved ones during COVID
The social team had ideas for encouraging people to stay connected.
Fun little animations brought the ideas to life.
SOCIAL ~ When opportunity knocks again.
Another simple animation encouraging business owners that
eventually new opportunities will arise.
IN-BRANCH PLASMA ~ Running a business.
These two videos played in the branches. They reminded business owners that Santander understands the challenges and complexities of running a business.
PRIVATE CLIENT CREDIT CARD ~ Concept boards
The leadership charged us with designing an ultra-premium debit card for the top-tier clients of the bank.
This design lost out because it was "too ultra premium". I'll take that as a compliment.
Created in Adobe Illustrator, Dimension and Photoshop.
INTERNAL TOP PERFORMERS LOGO
Each year Santander awards their top 100 performers. The main client on this job was the president of the bank. They loved it. Unfortunately, not enough to make me part of the club.