DANA EDWARDS
Art Director ~ Photographer ~ Human
We created these real-time as we captured amazing reactions at Bose' SXSW activation. A slight move on the stills and the simple animation with the type in After Effects added a little intrigue.
Bose AR SXSW Social
A couple of teaser emails to invite the press to the product release event in NY. There, attendees were given product demos while reclining on comfortable couches.
Product Release Press Event Email
To make sure Bose got consistently intriguing and brand-accurate social posts from the USSA athletes,
we put together this comprehensive playbook.
USSA Social Playbook
A quick couple of Instagram posts for last-minute
gift shoppers. Low budget with the use of the existing product shot, and a stock still. Some movement created in After Effects provides the holiday background for the visual pun.
SoundTouch 10 Social :15
Raindance Festival Social Billboards
A good example of a last-minute request for social assets for Bose AR.
Banner Template
Well-thought-out templates are key to a consistent look before executing multiple banners.
